Digitial market is continuing to grow. Don't underestimate the advantage of understanding your market deeply, as it will drive the success of your GTM strategy.

Current consumer data shows doctor validated, and approved products/services, are the number one driver in purchases. The hard science matters. Clinicians are powerful influencers to connect with.

While overall funding is slugish, 2024 shows promise with niche market potential, and more non-dilutive funding options than ever before.

Here are some top consumer trends at the intersection of women's health and digital healthcare that align with GWI’s wellness report and other digital health trends we're closely following.

As we approach the bustling holiday season and Q4, remember that your success is only as good as your strategic planning. You have three months left to hit your big numbers. As you navigate this season, keep these strategies in mind.

Branding is not just about having a beautiful logo or a catchy tagline; it's about creating a brand and business that resonates with your target audience so deeply that it sets you apart from the crowd. Easier said than done though, right?

One common branding myth we encounter regularly is this, "We think we should do this because they did it." But, when running a startup, you should not follow the strategies of medium to larger organizations that came before you. Here’s why…

It’s that time of the year - the midpoint. Take stock of your performance to date. Has your company achieved what you set out to do at the start? Learn how to use strategic planning for profit, awareness, and brand growth moving forward.

Amidst the ongoing macroeconomic challenges, startup leaders need to adopt a strategic approach to generating profit as consumers become more conscientious of their buying behavior.

A diversification strategy serves as a powerful tool that can be utilized in different ways, depending on the specific circumstances of your business. It can be a growth strategy, a risk-reduction strategy, or in this case, a means to maintain stability.

Consumer preferences are driving a shift towards greater personalization, connectivity, and authenticity. Learn how to use these in branding.

As the owner of a wellness brand looking to create a strong and consistent brand identity you need a unifying document to ensure your internal and external stakeholders are aligned? This unifying document is called a brand book.

When you’re focused on perfecting your solution, driving speed to market delivery, and protecting your margins - your dance card fills up fast. For our startup clients, we’ve noticed a hyper-focus on product and margins can leave a blind spot in the customer validation process.

When you’re in a crowded market the worst thing you can do is copy what everyone else is doing. In the world of infinite choices, there is one choice you should be making to differentiate yourself: Build an authentic brand with solid positioning.

Branding is the foundation of your marketing pipeline. Does your message resonate? Branding is the first critical step in marketing and selling your product or service. It’s also the most overlooked.

Branding and marketing have different goals. Depending on who you ask, you are likely to get different answers. But when you break down how they differ it becomes clear how to use each to build out a holistic marketing strategic pipeline. Branding is the who and marketing is the how.

Brand development work is the critical foundation of all your marketing efforts.

A go-to-market (GTM) strategy is a plan that outlines how a company will reach and sell to its target customers. Every health or wellness brand should have a GTM for each new product or service launch to ensure success.

Planning for the year ahead is a success mindset ritual that will propel your business forward and laser-focus your team. It’s one of the first strategic initiatives a team leader, or business owner should be doing as the year comes to a close.

So many health and wellness marketers, and executives alike, use marketing strategy and marketing plans interchangeably. They certainly sound almost the same. It's easy to see why there is confusion between the two. Learn how they differ.