7 Wellness Trends at the Intersection of Digital Health & Women’s Healthcare in 2024
The latest 2024 Future of Wellness Trends report by the Global Wellness Institute predicts a $5.6 trillion to $8.5 trillion surge in the wellness industry by 2027, showing its unstoppable growth! This year's report highlights women's health in the global wellness ecosystem, with digital health emerging as a key theme.
Several industry reports from BCG, Deloitte, and McKinsey and Company show that digital health consumers, especially women, are seeking greater convenience and personalized care as telehealth becomes the norm. And they make 80% of healthcare decisions in the home, so this consumer is the most influenctial consumer for your brand.
Here are some top consumer trends at the intersection of women's health and wellness from the GWI report and others we're closely following:
• Climate Adaptive Wellness: Think climate-adaptive beauty, geo beauty, cooling therapy (menopause), IV therapy, and nutrition-specific hydroponic systems. There are great opportunities for wellness and women’s health partnerships here.
• Longevity Health: Dive into personalized longevity plans, anti-aging therapies, nutrigenomic and dietary interventions, AI-driven wearables and apps, and genetics/genomics & telomere biomarkers. The potential here is immense, and we've only just begun to scratch the surface.
• Post-Partum Health: Prioritizing maternal and paternal mental health, high-end recovery centers, holistic telehealth services, pelvic floor health, and corporate benefits adoption. New partnership opportunities for existing reproductive brands.
• Weight Loss: Embrace personalized digital health fitness, telemedicine weight loss care, and the rise in biomarker use for weight management. Fascinating partnerships are emerging as several nutrition-to-treat-disease brands continue to gain traction.
• High-Tech Homes: Showcasing wellness residence healthcare, sleep sensory design, and in-home care-enabled systems.
• Sports/Hospitality: Highlighting female-focused training facilities & biomarker tracking, athlete mental health, holistic hotels (e.g., Equinox Hotels), and clinician-led wellness clubs.
• Generative AI/Art-as-Wellness: Experience generative art healing applications inside hospitals, clinics & nursing homes, and CAM clinical digital art platforms.
If you’re a brand in the consumer health space, use industry trends to think about brand affinity and business development partnerships to expand your reach and customers.
If you want help with this, setup a chat and we’ll see if we’re a good fit.
