founder-led bespoke venture builders.

We are a strategic health and wellness growth consultancy helping startups unlock their full revenue potential by transforming vision into tangible value and profit.

As former health and wellness founders with twenty years of accomplished leadership building startup and corporate ventures, we are intentionally bespoke.

We understand that each founder's journey is unique, requiring a tailored ecosystem of support based on market dynamics, team capabilities, available capital, and the stage of business.

Unlike traditional agencies, we pride ourselves on designing customized solutions that address the specific needs of our clients. We get our founders where they need to be so they no longer need us to drive forward.

when to call us.

Reach out when you need tailored strategic solutions to launch, build, or grow. Some examples are:

  • Embarking on a journey into a new market, targeting fresh customer segments, or introducing novel products, services, or brands.

  • Seeking strategic insights to reposition your brand, navigate pivots effectively, and assess the true standing of your startup.

  • Crafting a strategic roadmap to achieve optimal product-market fit and capitalize on market opportunities.

  • Initiating operational readiness - establishing your initial team, sourcing specialized expertise, and implementing streamlined processes for efficient functioning.

  • Seeking seasoned guidance and expertise to enhance your pitch deck and prepare for subsequent rounds of funding.

  • Breaking through stagnation and propelling your organization into the next chapter of growth.

how we work.

Unlike a traditional agency, we’re small, nimble, highly-specialized, and invested in the outcome of your success. We’re all in with you and focused on driving long-lasting value.

Don’t know where to begin? Hire us to run a Opportunity Audit & Roadmap for expansion.

Know where you need help? Hire us to work on a project basis or advisory capacity to get it all done.

engagements.

Depending on your season of business, we operate as a consulting firm, executive-in-residence, or fractional leadership. We are happy to roll up our sleeves to execute and partner with the executive team to strategize.

Leadership.

Tamara Jones

Founder and visionary Tamara Jones combines strategic thinking and market intuition with decades of brand marketing, operational, and product expertise. With over twenty years in fast-paced environments for Fortune 500s, agencies, and start-ups, Tamara has the acute ability to turn complexity into clarity and value into resonance.

Before starting The Holistic Design Group, Tamara launched the luxury, wellness consumer goods brand, Made by Yoke. Tamara grew the brand into 500+ retail doors across the globe in the first year in business and has been featured in Vanity Fair, Oprah, Forbes, and Vogue.

Understanding the complexity of launching a wellness-based start-up, Tamara brings bootstrap gravitas and high-performing corporate excellence to each engagement. She has the seasoned ability to navigate ambiguity, articulate value, and increase the bottom line with limited resources, time, and budget.

In a previous life, she ran globally distributed teams for Ogilvy & Mather, HBO, Inc., Sony, Inc., and The Gap, Inc. She also has fifteen years of teaching health and wellness in NYC, Los Angels, San Francisco, and Byron Bay, Australia.

Tamara worked on her MBA in Barcelona, has a BA from USC, and is certified in Ayurveda, Aromatherapy, Yoga, and Health Wellness.

When not running, traveling, or scouting the latest urban spa experience, she grows heirloom veggies (poorly) in the San Francisco Bay Area, where she resides with her family.