As Featured In
empowering startups shaping the future of health.
With twenty years in advertising, product, and operations for companies like HBO, Ogilvy, and The Gap, we’re experts at go-to-market entry, product-market fit, and strategic brand growth. As former founders, we know the grit it takes to generate demand. Specializing in FemTech, MedTech, wellness, and digital health, we empower pre-seed to series A startups to generate customers, traction, and revenue, positioning them to secure the next round of funding.
What we do.
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Build a cohesive brand framework that resonates and deepens the relationship with your audience through each stage of the customer journey.
Our 360-degree holistic approach includes current and future-pacing market analysis, messaging & positioning, segmentation & audience development, opportunity pacing, content mapping, and storytelling. We carve out your competitive edge to generate sustainable demand.
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Discover how to enter a new market, a new country, or new customer base and ensure you generate awareness, demand, and engagement from day one.
We detail factors critical to entry success. We gather and prioritize market and consumer insights that will drive success out the gate. We map out strategies for brand-to-market alignment, product positioning, and messaging in a comprehensive launch roadmap.
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Find your product market fit quickly and efficiently so you can make the best decisions on how to grow and scale.
We help you laser focus on your best market category and customer segment. We define or refine your positioning and messaging to articulate how your product is the best at providing immense value in an unparalleled way.
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Bring us on to provide executive-level strategic support for a fraction of the cost of full-time staff, or pick our brains at key inflection points.
As a fractional executive in residence, we partner with your leadership team to drive strategic implementation across the organization, or support you individually as you expand in your new role.
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Clarify and leverage your ‘secret sauce’ across opportunities to grow and expand. Pivot, transition, or get back on track to capture more of the market.
Running a diagnostic of where your brand is today, we dig into your capabilities and strengths in addition to the market, culture, and competition to establish a baseline for growth. We assess market trends, positioning, and perceptions to get clear about your key differentiators and how to stand out.
We design a comprehensive growth roadmap prioritizing strategies that will drive the most growth and revenue today and white space opportunities for further expansion.
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Secure your initial or upcoming funding round with a strategic capital-raising approach.
We facilitate a clear path to the appropriate avenue for capital. Diverse capital avenues demand tailored strategies - not all funds are equal and not every VC is the right fit. We help you with meticulous research and precise targeting, identifying the ideal investors, incubators, and angels based on your unique needs and objectives.
We support pre-seed, seed stage, and series A rounds.
Our holistic approach.
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Balancing creativity and profitability is the cornerstone of our differentiation model. We endeavor to go beyond obvious trends by digging into the core emotional values of the customer to meet their unmet needs.
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Wellness customers expect to know the intent behind the vision. Creating with purpose and providing value is paramount for success in the wellness economy.
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We don’t create strategies to sit on a shelf. They are a living roadmap for growth, change, and transformation that help realize your full revenue potential. We ensure they are acutely measurable so you can align your day-to-day progress with your business goals.
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The foundation of growth is understanding where you are. We dig into consumer insights, competitive intelligence, and market analysis - from a quantitative and qualitative perspective - to discern the data that should fuel your path forward.
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Growth should be practical, executable, and measurable, not theoretical. Respecting financial goals, operational capacity, real-time needs, and organizational constraints, we outline the critical path to determine how to efficiently and realistically move forward.
Venture Building
A proven holistic approach to carve out your competitive edge.
Internal and external factors determine the success landscape of your business. Our integrated approach defines how to launch or accelerate in today’s market and what the future of the the category might hold.
This view across your growth trajectory is how you to stay ahead, relevant, and nimble instead of trying to keep up.
Brand Strategy
A powerful health and wellness brand doesn’t just give people something to buy, it gives them something to believe in.
Health and wellness consumers are singularly unique in their path to purchase. You need a strategic partner who specializes in the landscape so you can carve out the most advantageous positioning that allows you to compete, lead, and thrive.
Our strategic brand building framework is consumer-focused and designed to ladder-up to the evolving landscape in your market category.
Looking for a partner who gets what it takes?
Resources.
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2024 Women's Health Investment Landscape
Women's health startups: While overall funding is slugish, 2024 shows promise with niche market potential, optimistic women’s health-focused VCs, and more non-dilutive funding options than ever before.
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10 Signs You Need a Marketing Strategy
A solid marketing plan is essential to your success, no matter what you sell or how small your business is. Explore ten ways to determine if a marketing strategy can help grow your business today.
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What is a Marketing Strategy vs. Marketing Plan? Plus, tips for Both
So many marketers, and executives alike, use ‘marketing strategy’ and ‘marketing plan’ interchangeably. We’ve outlined the differences and what purposes each serves.
