Hi, I’m Tamara.
I'm a former Fortune 500 digital operator turned health & wellness CPG founder now leading strategic consumer growth.
My superpower lies in aligning customers, products, and operations to scale businesses and secure investment. With a blend of corporate expertise and entrepreneurial innovation, I deliver transformative growth in highly competitive markets.
Recognized for seamlessly navigating across functions, building consensus, and championing the customer, I’m a catalyst for strategic clarity and unlocking new business potential.
Led 23 Client Engagements:
82% Engagement Rate
Secured $9 Million in Funding:
Pre-Seed, Seed & Series A
recent highlights.
Deployed 14 Enterprise Strategies:
E-Commerce, CPG D2C & B2B, Consumer Manufacturing, Clinical Care, Digital Health, Healthcare Marketplace
Developed 8 Go-to-Market Plans:
US, Canada, EU, and AMEA
Supported 6 Startup Launches:
AI Beauty, Retail, Women’s Health, Apparel, Digital Health, MedTech/Wearables
Fortune 500 Operator Notable Milestones
For the first part of my career, I led product & operations for these leading Fortune 500 brands.
6 Enterprise Platforms Launched
Managed up to $10M P&L
Project Managed 40 Enterprise Solutions
Owned Full Product Lifecycle, Roadmap to Execution
Led First Digital Teams Reporting Into C-suite
Startup Founder & CEO Leadership Impact
In the second part of my career, I led a health and wellness startup, achieving year-over-year seven-figure growth through: major national retail expansions, strategic global hotel partnerships, and distribution across APAC and EMEA.
30+ Media Features & Celebrity Endorsements
Global Expansion Across APAC and EMEA
25K Placements in Global Retail, Hotels, and Airports
Seven-Figure YOY Growth with a 72% Reorder Rate
Operated Two GMP Manufacturing & Centers
partnerships and business development.
I secured partnerships and developed ecosystems that supported strategic growth. Some examples include:
Today, I leverage my combined Fortune 500 leadership and startup CEO experience to guide ventures and teams through growth transitions.
Client/partner ecosystem.
Notable Clients
UPS
Marriot
Civana
Free People
Unileaver
Faberge
Maharishi Ayurveda
Nosis Health
Even Adaptive
UrvetCare
Agency Partners
R/GA
Isober (formally Roundarch)
Publicis
Ogilvy
Huge
Citizen Relations
Tech Partners
Outreach
Oracle
Adobe
Salesforce
transformational leadership.
With two decades in the trenches, I excel at defining, deploying, and operationalizing strategies that unlock the next stage of growth.
I’m fluent in driving the big-picture vision across functions while mapping tactical plans that get it all done.
From markets to customers to operations, I connect the dots to deliver transformation.
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First-Mover Mindset in Building and Operating Scalable Products
I spearheaded the development and launch of HBO's first streaming platform, redesigned UPS's global logistics customer delivery communication system, and created the inaugural enterprise CMS for The Gap, supporting all four franchise brands.
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Global Brand Development & Strategic Partnerships
I pioneered the first Ayurvedic brand's shelf placement in lululemon, expanding from the local LA market to Europe and establishing a leading distribution presence in Japan through a partnership with The Four Seasons. These efforts resulted in a 42% revenue increase.
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Consumer Digital Expertise & Go-to-Market Leadership
I drive digital transformation and go-to-market strategies that amplify consumer engagement, streamline product launches, and accelerate revenue growth across health, wellness, retail, SaaS, and CPG sectors.
Channel expertise.
Leveraging a codified integration of omni-channel strategies—digital, offline, and partnerships—to amplify impact, drive engagement, and accelerate growth, all while deepening customer connections.
Digital Channels
Email Marketing
Mobile Marketing
Paid Media/Ads
Earned Media
SEO/SEM
Social Media
Affiliate Marketing
Content Marketing
Webinars and Virtual Events
Influencer Marketing
Video Marketing
Omni-Channel Integration
E-Commerce & D2C
Marketplace Platforms (Amazon, Walmart, etc.)
Augmented Reality (AR) & Virtual Reality (VR)
Customer Data Platform (CDP)
Artificial Intelligence (AI)
Chatbot & Voice Commerce
Telehealth & Telemedicine
Asynchronous & Synchronous Coaching (EdTech, HealthTech)
Offline Channels
Direct Mail
In-Store Promotions
Trade Shows and Events
Print Advertising
Analytics and Optimization
A/B Testing and Conversion Rate Optimization (CRO)
Data-Driven Personalization
Omnichannel Analytics and CRM (Omniture, Amplitude, NetSuite, Qlik)
Thought Leadership: MBA program advisor and instructor.
I’m passionate about mentoring the next generation of leaders. I was invited to teach entrepreneurship to health, wellness, and CPG founders in an executive MBA program.
I provide guidance on growth strategy, e-commerce, go-to-market readiness, fundraising, brand positioning, and consumer demand. I currently hold the highest Net Promoter Score for leading engaging sessions, year-to-date.