01/ Strategic Marketing.

We help companies develop marketing plans that exceed their goals. Our strategies are acutely measurable and speak to ideal customers' intrinsic needs. We strategize & project manages from start to finish, or guide your team through implementation. Areas covered include:

  • Market Research and Competitive Intelligence

  • Target Customer and Segmentation

  • Social Media Strategy

  • Content Marketing Strategy

  • Positioning and Messaging

  • Go-to-Market Readiness

02/ Product Strategy.

From supplements to beauty to CBD, we help companies deliver products that resonate deeply. We design & project manage new products, innovate a category, and enhance existing product positioning.

Market Research: Customer and competitor research, category and marketplace analysis, persona and segmentation

Product Development: Assortment planning, new product design and build, product roadmap, and business cases development

Product Formulation: Herbal beauty formulations with a focus on aromatherapy, Ayurveda, and botanical efficacy

Product Positioning: Value proposition, messaging, narrative design, and storytelling

Product Launch: Go-to-market readiness and pricing analysis

For brands, retailers, day-spas, and coaches, we design an identity architecture around purpose and value to drive loyalty, adoption, and repeat business. We begin at the concept design phase, or come in post-opening or launch.

Brand Strategy: Creative audit, audience development, marketing roadmap, brand guideline & brand book development

Purpose Positioning Alignment: Developing and revising a purpose framework, value proposition, and mission statement

Research & Insights: Value analysis, competitive strategy, audience insights, and market trends

Content Strategy: Development of an SEO-optimized pillar strategy

Concept Development: Retail and spa concept design across the following experiences: Well-being, rest & recovery, yoga & meditation, nutrition, natural beauty, sound & energy healing, massage & pain management, aromatherapy, and Ayurveda

03/ Brand Development: Purpose-Driven Marketing

04/ Residential Real Estate: Wellness Properties.

We focus on co-creating healthy-space environments that promote wellness, compliment well-being offerings, and nurture the community. We optimize facilities, programs, and purpose-built communities to highlight a property's intrinsic value.

  • Healthy-space concept development and program offerings

  • Health-promoting amenities, accessories, and equipment

  • Private label projects, white label procurement, and vendor negotiations

  • Wellness, yoga, and meditation space curation and design

  • Unplug, rest and relaxation experiential design

  • Healing arts practitioner staff or talent sourcing

05/ ‘Pick our Brains’ Strategy Consultation.

Leverage our 20-years of experience in integrative health and wellness, consumer packaged goods, and business development. If we don’t have the expertise you need in our wheelhouse, we’ll try and connect you with someone in our network that does.

Strategy sessions cover many of the following topics: 

  • Re-branding and identity design

  • New market opportunities

  • Expanding acquisition channels

  • International market expansion

  • Concepting wellness experiences

  • Curating and sourcing product lines

  • Staffing healing arts practitioners

  • Ayurveda and aromatherapy treatments and formulas

06/ Strategic Coaching & Mentorship.

Working with you, we co-create a program that meets your specific goals. Areas covered can include the following areas of our expertise:

  • Purpose-driven marketing: Audience, personas, positioning

  • Go-to-market strategy: B2B, B2C, Amazon, distribution 

  • Sales enablement: Pricing, prospecting, and funnels

  • Corporate sustainability and environmental responsibility

  • Manufacturing supply chain and inventory expansion

  • Warehousing, fulfillment, and shipping supply chain

Ready to develop a strategic path for growth?